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FWE&E: You! The Brand

Thursday, January 29 2009, 6:00pm - 9:00pm

*Click here to register

As you navigate today’s interesting economic times, and continue to ponder how to raise your profile to continue to expand in your career or find a Board seat, it's never been more important to increase your credibility and professional power. Investing in creating a Personal Brand will give you an advantage by allowing you to maximize your visibility and reputation, be a more effective leader, and feel more fulfilled in your work.

The first step in creating an authentic Personal Brand is not creating a blog or setting up a page on Facebook, but understanding your own unique core strengths and values and how you can use them to:

  • Consistently present your best self to the world
  • Proactively manage what you are known for
  • Tune your job to maximize your unique gifts
Once you’ve determined who you are and what you want your personal brand to be, how can you find your voice and create visibility for yourself inside and outside your organization? You will hear ideas for:
  • developing a communications platform that reflects your brand
  • learn tips and tricks on how to increase your profile
  • hear success stories about leaders who have been effective at using thought leadership to build their own brands, as well as the brands of their companies.
Our presenters will share practical experiences of creating their own personal brands and how they used it to achieve success. Learn how to position yourself for maximum success and get more satisfaction from your work in 2009!

 

About our Presenters:

Patty Azzarello, CEO of Azzarello Group Inc. became the youngest general manager ever at HP at the age of 33, was running a $1B software business at 35 and became the CEO of a venture funded software company at 38.

 

 

Elaine Cummings, co-founder and principal of Eastwick Communications, brings more than 20 years of PR savvy and dedication to her clients. Known as the smart, pragmatic voice of reason when chaos reigns, she has been instrumental in establishing some of the biggest and best brands in technology.

 

 

 

 

Location

Palo Alto


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