UC Berkeley: Surviving and Thriving

UC Berkeley Entrepreneurs Forum: Surviving and Thriving during the Downturn

Hosted by the Lester Center for Entrepreneurship and Innovation and the Haas School of Business

Event Information:

The economic downturn has entrepreneurs focused on survival, not just company growth. They are shifting emphasis from new customer acquisition to customer retention, from employee recruiting to employment optimization and from fundraising to capital preservation. This new setting may involve salary cuts, terminations, out sourcing, and other strategies for “getting the job done.”

The upcoming Berkeley Entrepreneurs Forum will tackle these topics through a discussion with some of the best entrepreneurs and venture capitalists around the Bay Area. We will address topics such as:

• What strategies are best to remain viable?
• How should a company position and prepare for opportunities as they arrive?
• What is the role of venture capitalists and board members in this environment?
• How the entrepreneur/CEO manage the VC community and the obligations to investors in these circumstances.

These are all challenges that will be discussed at the upcoming Berkeley Entrepreneurs Forum – we hope you can join us!

Schedule:

The program begins with a networking hour at 6:30 PM with complimentary drinks and hors d'oeuvres in the Bank of America Forum at the Haas School of Business. The speaker panel and Q&A will be from 7:30-8:30 at the Andersen Auditorium.

Public info: phone number for public to call and Web site (if available):

• Lester Center for Entrepreneurship and Innovation; 510-642-4255
• Website: Entrepreneurship.berkeley.edu

Click the link below for more information:

http://entrepreneurship.berkeley.edu/bef/mar09forum.html

Location

Andersen Auditorium and the Bank of America Forum | Haas School of Business | 2220 Piedmont Avenue | Berkeley, CA 94720

Contact Information

Kirsten Berzon, Program Manager Direct: 510.643.9340 Main: 510.642.4255 Berzon@haas.berkeley.edu