Wednesday, March 03 2010, 10:00am - 6:00pm
Astia invites
you to join the Astia Community for
Consumer Day – San Francisco
Wednesday 3rd
March from 10am to 6pm including network reception
Astia
has expanded its Doing it Right Program with a Consumer focused initiative. To it kick off
we are hosting Consumer Day for current Astia Clients,
members of the Astia Community who focus on the Consumer space and many of you
who are wondering if Astia will be a value to you.
Why Attend?
·
Benefit
from the Astia Community
·
Hear
Investors discuss what they look for in Consumer Opportunities
·
Network
with your peer entrepreneurs
·
Learn
how Astia can support you and your business
Registration
Join
us to understand the value that Astia has provided for many high growth women
led businesses. Please register here and
we look forward to seeing you.
http://www.eventbrite.com/event/305511794
This is Complimentary
to Astia Clients & Astia Applicants and only $35 per person for companies that are interested in joining the
Astia Community.
Agenda for the day
|
Time
|
Session Overview
|
Description
|
Notes
|
|
10am
|
Welcome & Introduction
|
Astia 2010 - Introduction to Astia and the
Program - how strategy meets effective execution and what that means to
bootstrapped Consumer facing companies
|
Katie Nittler
|
|
10.15am
|
KEYNOTE
|
|
|
|
11.00 - 12.15pm
|
Best Practices in Funding / Success Stories
PANEL of Investors & Entrepreneurs
|
This session will start with a recent funding
success story in the Consumer space: from both investors and strategic
partners. Entrepreneurs will be
introduced to best practices for investor presentations with a focus on how
to position your company as an attractive investment opportunity. Included in this session will be the
essentials for presentations to angels, venture capitalists, strategic
investors, potential partners and other investment sources.
|
Moderator: Cyndie Beckwith
Panelists:
Shanna Tellerman, WildPockets
Shannon McClenaghan, Jimmie Jane
Stacy Denney, Barefootandpregnant
Lara Druyan, Allegis Capital
|
|
12.15 - 1.30pm
|
LUNCH
|
|
|
|
1.30-3.00pm
|
Developing a Blueprint for today's Market
PANEL of Investors and Entrepreneurs
|
Have you ever wondered what potential investors
consider deal breakers? This session will help entrepreneurs gain a
fundamental understanding of how investors evaluate investment opportunities
in the Consumer Market; how they evaluate the structure of a company, the
team, the market opportunity, the business model and how you are managing
cash flow and projecting inventory. This session will include a panel of
seasoned investors.
|
Moderator: Barbara Tallent
Panelists:
Sam Angus, Fenwick & West
Karin Rotem, Physic Ventures
Bo Arlander, Moxie Capital
|
|
3.00 - 3.30pm
|
BREAK
|
|
|
|
3.30pm - 5.00pm
|
Marketing Workshop
|
The Art of the Launch and how to prioritize
marketing to the consumer vs the Investors. This session is designed to help
Astia entrepreneurs create a roadmap that causes consumers to give up
something valuable, such as money or time, to engage with your company or
your product and to balance the time they spend promoting their companies to
the Investors!
|
Deb Doyle and Laruen Cooks Levitan to facilitate
|
|
5.00 - 6.00pm
|
Networking Happy Hour
|
|
|
Hear about the impact of
Astia directly from Astia Entrepreneurs:
"
Astia and our Astia Advisory Team has helped prepare Kiboo not only for the
Astia Investor Forum, but for the long road ahead"
Lisa
Halpern, Founder & CEO, Kiboo LLC
"For
me, joining Astia has been a game changer, literally. My Astia advisors have
leveled the playing field for me with the “funding
dance”. They've provided the
coaching, support and at times interpretation so I can be on point and
prepared. Astia has been
invaluable." Charlotte Kim, Founder & CEO, Coveted List.
Location
Fenwick & West, 555 California Street, 12th Floor, San Francisco, CA 94104
Contact Information
katie@astia.org
