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Astia Doing it Right, Consumer Day - San Francisco

Wednesday, March 03 2010, 10:00am - 6:00pm

Astia invites you to join the Astia Community for

Consumer Day – San Francisco

Wednesday 3^rd March from 10am to 6pm including network reception

Astia has expanded its Doing it Right Program with a Consumer focused initiative. To it kick off we are hosting Consumer Day for current Astia Clients, members of the Astia Community who focus on the Consumer space and many of you who are wondering if Astia will be a value to you.

Why Attend?

· Benefit from the Astia Community

· Hear Investors discuss what they look for in Consumer Opportunities

· Network with your peer entrepreneurs

· Learn how Astia can support you and your business

Registration

Join us to understand the value that Astia has provided for many high growth women led businesses. Please register here and we look forward to seeing you.

http://www.eventbrite.com/event/305511794

This is Complimentary to Astia Clients & Astia Applicants and only $35 per person for companies that are interested in joining the Astia Community.

Agenda for the day

Time	Session Overview	Description	Notes
10am	Welcome & Introduction	Astia 2010 - Introduction to Astia and the Program - how strategy meets effective execution and what that means to bootstrapped Consumer facing companies	Katie Nittler
10.15am	KEYNOTE
11.00 - 12.15pm	Best Practices in Funding / Success Stories PANEL of Investors & Entrepreneurs	This session will start with a recent funding success story in the Consumer space: from both investors and strategic partners. Entrepreneurs will be introduced to best practices for investor presentations with a focus on how to position your company as an attractive investment opportunity. Included in this session will be the essentials for presentations to angels, venture capitalists, strategic investors, potential partners and other investment sources.	Moderator: Cyndie Beckwith Panelists: Shanna Tellerman, WildPockets Shannon McClenaghan, Jimmie Jane Stacy Denney, Barefootandpregnant Lara Druyan, Allegis Capital
12.15 - 1.30pm	LUNCH
1.30-3.00pm	Developing a Blueprint for today's Market PANEL of Investors and Entrepreneurs	Have you ever wondered what potential investors consider deal breakers? This session will help entrepreneurs gain a fundamental understanding of how investors evaluate investment opportunities in the Consumer Market; how they evaluate the structure of a company, the team, the market opportunity, the business model and how you are managing cash flow and projecting inventory. This session will include a panel of seasoned investors.	Moderator: Barbara Tallent Panelists: Sam Angus, Fenwick & West Karin Rotem, Physic Ventures Bo Arlander, Moxie Capital
3.00 - 3.30pm	BREAK
3.30pm - 5.00pm	Marketing Workshop	The Art of the Launch and how to prioritize marketing to the consumer vs the Investors. This session is designed to help Astia entrepreneurs create a roadmap that causes consumers to give up something valuable, such as money or time, to engage with your company or your product and to balance the time they spend promoting their companies to the Investors!	Deb Doyle and Laruen Cooks Levitan to facilitate
5.00 - 6.00pm	Networking Happy Hour

Hear about the impact of Astia directly from Astia Entrepreneurs:

" Astia and our Astia Advisory Team has helped prepare Kiboo not only for the Astia Investor Forum, but for the long road ahead"

Lisa Halpern, Founder & CEO, Kiboo LLC

"For me, joining Astia has been a game changer, literally. My Astia advisors have leveled the playing field for me with the “funding dance”. They've provided the coaching, support and at times interpretation so I can be on point and prepared. Astia has been invaluable." Charlotte Kim, Founder & CEO, Coveted List.

Location

Fenwick & West, 555 California Street, 12th Floor, San Francisco, CA 94104

Contact Information

katie@astia.org

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