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Doing it Right London Programme: Day 2

Tuesday, May 12 2009

SINGLE-DAY PASSES NOW AVAILABLE!!!

Doing it Right is a program where exceptional entrepreneurs enhance their company's ability to attract funding and cultivate invaluable relationships.

Through candid discussions led by local investors and seasoned entrepreneurs, it will increase participants' understanding of the current state of venture capital and angel investment.

Entrepreneurs will gain important skills and insight when Doing it Right - developing an effective fundraising strategy, negotiating savvy term sheets, navigating the due diligence process, and leading a successful company. it is current, fresh and relevant.

Key Dates

Doing it Right Programme: Monday May 11th - Thursday May 14th
Screening Day: Friday May 15th, hosted by Reed Smith LLP
Investor Forum: Thursday, June 18th

For more information visit:
Astia London 2009 Programme

Tuesday, 12 May

8:30 - 8:55am
9:00 - 10:45am
11:00 - 12:30pm
12:30 - 1:30pm
1:30 - 3:15pm

3:30 - 5:00pm

5:00pm
Registration, Breakfast & Networking
Developing a Blueprint for Today's Market
Mitigating Risk
Lunch
Closing the Sale: Your Customer &
Your Fundraising

Market Understanding for Successful
Business Development
Networking Reception

Panel: Developing a Blueprint for Today's Market

This session will help entrepreneurs gain a fundamental understanding of how investors evaluate investment opportunities; how they evaluate the structure of a company, the team, the market opportunity, IP and the business model.

Moderated by: Brian Evje

Panelists:
Maria Dramalioti-Taylor
, Founder & Managing Partner, Protos Capital
Andrew Gaule
, Founder, H-I Network
Sally Goodsell, CEO, Finance South East
Emmet Kilduff, CEO, cmypitch
Cary Marsh, Founder and CEO, mydeo
Sháá Wasmund, Founder & CEO, Smarta

Workshop: Mitigating Risk

Entrepreneurs will learn to view the inherent risks within their business as seen by a potential investor or strategic partner. Risk elements include: founder, market, competitor, timing, financing, marketing, distribution, technology, products, hiring.

Led by:
Chris Blake

Emma Loisel

Panel: Closing the Sale: How well do you know your Customer and the role it plays in your Fundraising

Investors want to know your company has a strong pipeline of prospects. What they really want to know is that you can execute and close the sale. Whether you are in the early stages or an experienced entrepreneur, the ability to acquire customers is a primary factor in the decision making process of whether an investor will back your company. This session will focus on the art and science of customer acquisition and how your understanding of the customer strengthens your fundraising efforts.

Moderated by: Mike Turner, Partner, Osborne Clarke
Panelists:
Nick Beare
, Investment Manager, Creative Capital Fund
Sophie Cornish
, Co-founder, notonthehighstreet.com
Cynthia Francis
, CEO & Co-Founder, Reality Digital
Holly Tucker, Co-founder, notonthehighstreet.com
Jon Vollemaere
, Vollume

Workshop: Market Understanding for Successful Business Development

Entrepreneurs will be asked to bring their customer presentations and receive feedback on how well you understand your market, ideas about how to enter new vertical markets, channels, strategic partners and build on your success.

Led by: Permjot Valia, Help with Sales
www.businessangelblog.com/

Location

Morrison and Foerster | CityPoint | One Ropemaker Street | London EC2Y 9AW UK

Contact Information

evie@astia.org


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