[You can also read more in a recent interview between RumbaFish CEO, Michelle Bonat and Astia CEO, Sharon Vosmek on the Astia Notes Blog http://astianotes.blogspot.com/]

In an effort to highlight applications vendors with revenues of less than $100 million who are adapting and innovating around current shifts in the software market, IDC has identified ten innovative applications companies under $100M to watch.

"IDC has projected 2009 as a year of accelerated adoption of new business models for applications, including software as a service and open source, as well as Web 2.0 capabilities and functionality," says Michael Fauscette, group vice president, Software Business Solutions, IDC. "The young companies in this report are at the forefront of these emerging trends that will shape the future direction of software and add significant value to businesses."

To identify the companies to watch, IDC solicited entries from applications vendors with annual revenues of less than $100 million who exemplified one or more of three key trends in applications today. These trends, cited in January 2009 as part of IDC's applications predictions for the year, are:

* Acceleration of software as a service (SaaS), business process outsourcing (BPO), and open source over traditional on-premise software
* New business models for software use by service providers (software-within-a-service)
* Web 2.0-like functionality moves into the enterprise (e2.0).

Companies were judged on these criteria as a measure of their driving innovation
in applications software. The companies selected in the applications category
are (in alphabetical order):

* Atlassian
* Clarizen, Inc.
* IGLOO Inc.
* Intacct
* Jive Software Inc.
* Kaltura
* RumbaFish Technologies, Inc.
* Service-now.com
* Telligent
* Trampoline Systems Ltd

The IDC study, Innovative Application Software Companies Under $100 Million to
Watch (Doc #220505), profiles each of the companies based on their
exemplification of one or more of the three IDC evaluation criteria. These
criteria were selected from IDC's Worldwide Applications 2008 Top 10
Predictions(IDC #210514). The consideration and analysis of companies for this
document consisted of two rounds. The first round was completed by a group panel
consisting of key analysts covering software applications and in the second
phase the narrowed list was reviewed by key IDC research executives.

For more information about this study please contact Melissa Bambauer at
mbambauer@idc.com.

About IDC

IDC is the premier global provider of market intelligence, advisory services,
and events for the information technology, telecommunications, and consumer
technology markets. IDC helps IT professionals, business executives, and the
investment community make fact-based decisions on technology purchases and
business strategy. More than 1,000 IDC analysts provide global, regional, and
local expertise on technology and industry opportunities and trends in over 100
countries. For more than 45 years, IDC has provided strategic insights to help
our clients achieve their key business objectives. IDC is a subsidiary of IDG,
the world's leading technology media, research, and events company. You can
learn more about IDC by visiting www.idc.com.

All product and company names may be trademarks or registered trademarks of
their respective holders.

IDC
Michael Fauscette, 650-350-6450
mfauscette@idc.com
or
Melissa Bambauer, 508-935-4229
mbambauer@idc.com

Copyright Business Wire 2009