Kauffman airs public service announcement on Super Bowl Sunday in four markets: New York, Washington DC, San Francisco and Kansas City.

Super Bowl viewers in New York, Washington, DC, San Francisco and Kansas City will see a different kind of message during this Sunday's big game -- one that honors entrepreneurs and encourages those with an entrepreneurial idea to take the next step.

The Kauffman Foundation's "Will it be you?" PSA challenges viewers to turn their ideas into businesses by directing them to www.willitbeyou.com , a website that features resources (of which Astia is one!) and programs the Foundation supports to help entrepreneurs start and grow their firms. The regional spot was produced using the Foundation's popular animated "sketchbook" style.

It is available on YouTube for all to enjoy. Watch it here and share!

Airtimes in regional markets:

Kansas City
Pre-game Kickoff - 4:28 p.m. CST
Break (start of half): - 6:51 p.m. CST (Due to the live game this may vary)
Break (end of game): 8:59 p.m. CST (*may vary)

New York
Pre-game: 4:01 p.m. EST
Break (end of game): - 9:47 p.m. EST (may vary)
Late News: 11:18 p.m. EST

Washington, DC
Meet the Press: 11:00 AM EST
Pre-game: 4:29 p.m. EST
Break: 5:59 p.m. EST
Late News: 11:08 p.m. EST

San Francisco
Pre-game: 1:59 p.m. PST
Break: 2:59 p.m. PST
Late News: 11:07 p.m. PST