Everybody wants to get in on social networking and user-generated video. Reality Digital,
a white-label YouTube that lets media sites add video-uploading and
social-networking features, raised $6.3 million in a series B
financing. OpenView Venture Partners was the sole investor in the
round. The company previously raised $2 million in a series A from
private individuals in November, 2005.
In addition to video-uploading, Reality Digital’s platform can also
handle audio, blogging, mashups, mobile uploads, profiles,
forums—pretty much any feature that you’d see on MySpace or Youtube. It
also includes a full management suite that lets companies monitor usage
and manage advertising campaigns. Customers include
MTV Networks, the Travel Channel, Lonely Planet, and the Daily Reel Reality Digital also powers the back-end of Adobe Premier Express
, which is Flash-based software for creating video mashups. Reality Digital competes with KickApps, VSocial, and VMix.
Information provided by CrunchBase
http://www.techcrunch.com/2008/03/31/reality-digital-raises-63-million-series-b/