Astia Angels announces investment in DMOS Collective
FOR IMMEDIATE RELEASE - Astia Angels Press Release | Tuesday, January 9, 2018 8:00am ET
ASTIA ANGELS ANNOUNCES INVESTMENT IN DMOS COLLECTIVE TO FUEL MARKET GROWTH
Women-led hardware disruptor secures funding from global investment group
DMOS Collective, the Jackson Hole, WY company responsible for disrupting America’s hardware industry with its built-to-last and collapsible Stealth and Alpha Shovels has announced a Series A investment from Astia Angels, a global investment community investing exclusively in women-led ventures.
“DMOS looks nothing like a traditional outdoor tool vendor. They are disrupting everything in their path - from the way they design and build products, to their approach to building a team,” said Victoria Pettibone, Managing Director, Astia Angels. “We are always excited to invest in companies that are out-innovating and outperforming their competitors.”
Companies that Astia Angels have previously invested in include brands, such as Ellevest, Boku, and Modsy. Astia Angels was launched in 2013 to invest in the outperforming, yet under-funded segment that women represent in venture capital. In 2016, female-founded companies out-performed male-started businesses 5-to-1. However, only 7 percent of all venture partners were women in 2016, and only 2 percent of funding went to female-founded ventures.
“Securing investment from Astia Angels is tremendous validation and a step forward for DMOS. Astia is known for sourcing best in class, high-performing startups led by women, so it’s an honor to be part of that heritage and have access to their investor network. Our access to Angels who take a fresh approach to their investment strategy will allow us to expand our active tool designs in 2018, and tap into a wider customer base in the first responder, law enforcement, and search and rescue industries,” said Susan Pieper, founder and CEO of DMOS Collective.
Since its launch in 2015, DMOS has experienced viral consumer sales performance, successfully completed two crowdfunding campaigns, collaborated with respected brands, including Jackson Hole Mountain Resort, Warren Miller Entertainment, and Stio. DMOS is sold through Hammacher Schlemmer, Duluth Trading Company, Backcountry.com, Campsaver, Moosejaw, and Zumiez. In addition, DMOS has succeeded in on-shoring its manufacturing and is now made in an ISO-9000 and Deming-certified factory in Portland, OR.
ABOUT DMOS Collective
Founded in 2015, DMOS, a Jackson Hole, WY based company, makes "Hardware for the Out There" in which everyday lawn and garden tools are reimagined as gear you can stake your life on (even if you don’t have to.) The company’s active tools combine built-to-last construction out of aircraft-grade aluminum with portability and stowability. DMOS’s shovels also feature full-sized handles and teeth, both intelligently designed for maximum shoveling power. DMOS serves the professional, the hard-core adventurer, and the everyday DIYer who demand that shovels are not plastic and dumb but are intelligent tools that work as hard as they do. For more information about DMOS Collective, please visit:
About Astia Angels
Astia Angels, a program of Astia, is a global angel network investing in companies with inclusive executive teams. Launched in 2013, the group has already achieved three exits; Ciel Medical acquired by Vyaire Medical, Cloudamize merged with Blackstone-owned Cloudreach and Boku which went public on the AIM in November 2017. Members have made 70 investments into 47 companies across the sectors of technology, healthcare/life sciences, cleantech and consumer products, from seed to growth stage, representing more than $15.7M in direct investments and more than $175M in syndication. For more information, visit
For 18 years, Astia has been the pre-eminent organization working to ensure the success of high-growth startups founded and led by women. Founded in Silicon Valley in 1999 when less than 2% of venture capital was invested into inclusive founding teams, today Astia is a global community of more than 5,000 investors, entrepreneurs, corporations, family offices, industry leaders and individuals committed to leveling the playing field for women entrepreneurs by providing access to capital and networks for the companies they lead. For more information, visit
Sonia Hendrix, DMOS, +1-917-370-0301,
Sharon Vosmek, Astia, +1-415-806-8252,