Astia Angels announces second investment in Ellevest
Joins Leading Women Investors, Global Tech Innovators to back Growing Fintech With Mission to End Gender Money Gap
NEW YORK, SAN FRANCISCO, USA; & LONDON, UK — September 18, 2017 — Angels announces second investment in Ellevest, a digital investment platform built by, for, and with women. Founded by Sallie Krawcheck, the former CEO of Merrill Lynch, Citi and Smith Barney and headquartered in New York, Ellevest is building a powerful hybrid financial services company, combining digital and human financial advising targeting the novice and experienced female investor alike.
"Investing in Ellevest is a natural complement to the Astia Angels portfolio: a high growth company with a great, woman-led leadership team, and with a mission to empower women investors through the Ellevest platform,” commented Anna Ewing former CIO of the Nasdaq and Astia Angels investor member.
Astia Angels joined the round led by Rethink Impact, the largest U.S. venture capital impact fund with a gender lens , and new participants PSP Growth (PSP Capital’s venture arm), Salesforce Ventures, CreditEase Fintech Investment Fund, LH Holdings and SK Impact Fund, LLC along with returning investors Morningstar, Khosla Ventures, Mellody Hobson, Ulu Ventures, and Contour Venture Partners. Jenny Abramson, Rethink Impact’s founder and managing partner, will join the board.
“I’m thrilled these global leaders—who are female “firsts” and technology innovators—are joining Ellevest’s mission to end the gender gap in investing and personal finance,” said Sallie Krawcheck, Ellevest CEO and co-founder. “We will use this new funding to build on the momentum in our digital offering, and develop solutions with women in our community who are asking us for human interaction and financial planning services.”
Ellevest is an innovative financial goals management platform that redefines personal finance and investing for women with a practical, goals-based approach. Ellevest gives women the tools they need to take financial control: A straightforward, full-picture investment plan that reflects real life. Ellevest does not guarantee investment performance. All investing entails risk, including the possible loss of principal, and there is no assurance that the investment will provide positive performance over any period of time. For more information, visit
Astia Angels, a program of Astia, is a global angel network investing in companies with inclusive executive teams. Launched in 2013, the group has already achieved two exits; Ciel Medical acquired by Vyaire Medical and Cloudamize merged with Blackstone-owned Cloudreach. Members have made 70 investments into 47 companies across the sectors of technology, healthcare/life sciences, cleantech and consumer products, from seed to growth stage, representing more than $15.7M in direct investments and more than $175M in syndication. For more information, visit
For 18 years, Astia has been the pre-eminent organization working to ensure the success of high-growth startups founded and led by women. Founded in Silicon Valley in 1999 when less than 2% of venture capital was invested into inclusive founding teams, today Astia is a global community of more than 5,000 investors, entrepreneurs, corporations, family offices, industry leaders and individuals committed to leveling the playing field for women entrepreneurs by providing access to capital and networks for the companies they lead. For more information, visit
Victoria Pettibone, Astia, +1.917.482.4733,