Full Harvest is creating a new market for old and ugly fruit and vegetables...
The Economist, January 11th, 2018
NO ONE knows quite how much fruit and vegetable produce never reaches the grocery checkout till. A fifth perhaps—or maybe twice that—is judged to be beneath commercial standards. So it is put to use as animal-feed or compost, or simply thrown away in a landfill. This infuriates those appalled at waste. Their outrage, however, has not been enough to create for unwanted fruit and vegetable the kind of sophisticated market that exists for products with more obvious uses, such as securities, currencies, metals, oil and unsullied agriculture. That is starting to change.