Astia Company Poshly lands first-of-its-kind partnership with People Mag, Time Inc.

Dec 9, 2014

by Caroline McMillan Portillo | Bizwomen | December, 8, 2014

Doreen Bloch just nabbed startup gold: a partnership with People magazine, one of the largest media brands in the world.

As for People: They've got Bloch to thank for a groundbreaking way of studying — and monetizing — the interests of its 72 million unique visitors each month, the highest of any Time Inc. publication.

Bloch is the co-founder and CEO of beauty brand data startup Poshly, which announced its new partnership Monday, one that both companies hope will revolutionize the way media understands and appeals to its consumers.