Apr 29, 2013

http://astia.org/UQlife.com UQlife.com today announced the world’s first digital video game platform, called UQ World, created with neuroscience principles to benefit young players’ brains, creating a new category called “Smart Gaming.” The Palo-Alto based company and its platform which works across all devices, including tablet and mobile, was chosen from thousands of other companies as a Startup Battlefield Finalist to present at the annual TechCrunch Disrupt event this week in New York.

UQ Life’s web and cloud-based platform will launch this summer with several games and interactive stories scientifically developed to positively stimulate a child’s brain to better prepare them for connecting, discovering, learning and developing for the 21st century digital age. New content will be added monthly to the platform.

“Kids today engage with mobile devices at an earlier age than at any time in history, spending, on average, 7.5 hours per day,” adds Dunne. “Parents worry about the impact gaming and social media have on their children’s brain development, and are eager for products that are educational, intuitive and safe.”

The UQ Life platform, initially targeted for kids 3-9 years old, is finely tuned algorithmically to adjust to the player’s individual needs. The games, which live in UQ World, are fun, challenging and collaborative. Parents, grandparents, mentors, tutors and others invited into the secure circle can coach, collaborate and observe. The platform will be available on any PC or mobile device that connects to the Internet and saved in the cloud. The product will launch first in English and potentially other languages down the road.

“In a competitive world, kids deserve every chance for better personalized learning, especially with diminishing education funding,” explains Dr. Maureen Dunne, founder. “Most video games today are not designed to nurture the kind of skills that matter to success later in life. Kids are digital natives today, so this is absolutely the right time to launch UQ Life.”

Dunne adds that the beta testing has done extremely well, making it clear that the marketplace is in need of this new segment of gaming.

UQ Life had been operating in stealth mode, and was founded by Dunne, a Rhodes Scholar with a doctorate in developmental and cognitive neuroscience. She has extensive experience with children, observing how they develop cognitively, including visual attention, memory, motor, social and emotional skills, spatial reasoning and more. UQ Life also was chosen as Astia 2012 company for its entrepreneurship and innovation.

UQ Life is a Silicon Valley, well-funded startup, with the mission to change how kids interact with games and technology to help the next generation of brains get off to a better start. For more information, visit www.UQLife.com or on Twitter at @uqlife.

TechCrunch Disrupt NY 2013 http://techcrunch.com/events/disrupt-ny-2013 is TechCrunch’s fourth annual conference in New York City. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate technology-driven disruptions in many industries, while the afternoons are reserved for the Startup Battlefield, where 30 new companies will launch for the first time on stage, selected to present from more than 1000 applications received from around the world. The winning company will receive a $50,000 grand prize and the Disrupt Cup at the conclusion of the conference. The conference is April 27 - May 1, 2013 at the Manhattan Center, 311 West 34th Street (at 8th Ave.) Manhattan, NY.

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